Apple CEO Tim Cook shared a short video highlighting the word Air with the caption “This week.”

Mark Gurman from Bloomberg’s sources suggested that this week’s product will be the M4 MacBook Air. However, other rumours point towards an iPad Air refresh this spring, so it’s hard to count it out.

I think it makes more sense for the MacBook Air this week since the existing Air feels odd without an M4 chip to match the M4 Macbook Pro and Mac mini. The MacBook Air is Apple’s best-selling laptop, and while the M3 Air (with the 16GB of RAM upgrade) is still a fantastic computer, the M4 could improve battery life and GPU performance.

This week. pic.twitter.com/uXqQaGNkSk

— Tim Cook (@tim_cook) March 3, 2025

Apple also released the M3 Air in early March last year, so if a new one comes out now, it would make sense as a yearly upgrade cycle.

The iPad Air, on the other hand, was updated with an M2 chip last May, which is still a really high-end chip for an iPad, so it’s not really in a position where it needs a refresh. Gurman reasons that the new 13-inch Air sold really well throughout the back half of 2024, and Apple is keen to capitalize on that success with a quick refresh.

Moving back to Cook’s social media posts, the “there’s something in the air” tagline in the video is the same one used before the first MacBook Air in 2008. Beyond that, I believe the stylized ‘Air’ at the end of the video is more in line with previous MacBook Air branding. The iPad often uses more handwritten fonts to highlight the Apple Pencil.

Freezing the super-fast moment the font gets cut doesn’t reveal much, and it looks like no product is being used, so it’s not useful to draw conclusions from this.

Source: Tim Cook