Within a week of pinning this image, it already had over 5k impressions and 75 clicks to my site. I offer this as a free download in my printables shop.

Leverage Pinterest SEO:

• Optimize your pin descriptions and boards with relevant keywords to increase your visibility in Pinterest’s search results.

• When naming your boards, use descriptive and keyword-rich titles. This will make your boards more discoverable when users search for related topics.

• Write informative board descriptions that include keywords and provide context about the content you’ll be pinning to each board.

Always take the time to research what pins are doing well on Pinterest and put your own unique spin on it for your shop printables.

Here are a few catchy pin title examples:

• Master Your Day with Our Ultimate Planner

• Boost Your Child’s Math Skills with Our Printable Worksheets

• Simplify Your Life with Our Essential Checklists

• Cook Like a Pro with Our Printable Recipe Cards

When crafting pin titles, aim to be specific, highlight the benefits or solutions your printable offers, and use engaging language that piques the reader’s curiosity. Remember to incorporate relevant keywords to improve your pins’ discoverability on Pinterest.

Right now, my strategy is to drive traffic to both my blog and my printables shop from Pinterest. The best way I have seen the traffic convert from Pinterest into sales is by giving people value in my blog content and then providing them with a link to purchase a printable I have as the next step.

When you use Pinterest you are essentially taking them on a journey to help solve a problem. You aren’t just saying “hey, buy this!”

You are making them aware of the problem, nurturing them with your content, and then giving them the solution with your offer.

Why Consistency is Important on Pinterest

Pinterest’s algorithm rewards consistent pinners. When you regularly share pins, Pinterest recognizes your commitment to the platform and is more likely to show your content to a wider audience.

Consistent pinning generates a steady flow of traffic to your website or online store. It ensures that your products or content are regularly exposed to potential customers.

This doesn’t mean you have to spam the platform with 30 pins a day. Choose a schedule that works for you. I personally like to spend a little bit of time creating all my pins in Canva and then scheduling them directly on Pinterest. I don’t use any third-party scheduling service.

To maintain consistency on Pinterest:

• Create a content calendar to plan your pins in advance.

• Use scheduling tools to automate your pinning schedule.

• Stay organized by categorizing boards and pins.

• Set achievable pinning goals based on your resources and time.

Consistency doesn’t mean flooding Pinterest with pins all day; it’s about maintaining a steady and manageable posting schedule that aligns with your brand’s goals and your audience’s preferences.