Mysore Sales International (MSIL), a PSU under the Government of Karnataka has announced plans to foray into public tourism, aiming to provide affordable travel solutions for middle- and lower-middle-class families.

The Tours and Travels Division of MSIL will manage tourism packages that include religious destinations such as Kashi, Ayodhya, Puri, and Adi Kailasa, along with historical sites. The company’s offerings will also cover international destinations, including Dubai, Singapore, Vietnam, Sri Lanka, Nepal, Thailand, and European countries, according to the company.

Speaking at the launch, MB Patil, Minister for Large and Medium Industries, emphasised that MSIL’s packages combine affordability and quality, ensuring safety, comfort, and reliability for travellers.

Increasing accessibility to travel

For individual travelers, particularly senior citizens, MSIL will provide door-to-door services, including pick-up and drop-off at their residences. Each trip will include an MSIL attendant to offer continuous care and support throughout the journey, according to the company.

To make travel packages more accessible, MSIL has introduced an EMI Scheme coupled with a Lucky Dip Draw, allowing customers to pay in installments. Winners of the draw will have their remaining EMIs waived.

MSIL has projected an increase in its annual transactions from the current ₹250 crore to ₹5,000 crore as part of its diversification efforts.

In its liquor shop upgrade project, 63 of the planned 200 outlets have been revamped, resulting in a threefold revenue increase, according to Patil.

Additionally, MSIL plans to expand into manufacturing home paints through Mysore Paints & Varnish.