Boomplay, an African streaming platform, has redefined music promotion and fan interaction with its innovative online event, Boomplay Top Spot. The initiative spotlights new music releases in an engaging and interactive format, fostering a sense of community and celebration among African artists and their fans.

Boomplay Top Spot is a 1v1 online voting competition where two artists showcase their latest songs each round. Fans voted for their favorite track, and in return, they stood a chance to win exciting prizes. This format creates a win-win situation for both artists and fans, promoting new music while strengthening the artist-fan connection.

According to Boomplay, the goal remains artist centric, giving them a creative platform to promote new music while strengthening their connection with their audience. Boomplay, boasts over 95 million monthly active users with 76 percent of these users of a younger demographic and spend an average of two hours a day on the Boomplay App.

The 2024 edition of Boomplay Top Spot was sponsored by itel, a global smart life brand. The partnership with Itel extended beyond the voting competition. The brand collaborated with featured artists to create custom videos promoting their latest earphones, BudsAce and BudsNeo 3 seamlessly integrating their products into the campaign and resonating with Boomplay’s youthful, music-loving audience. BudsAce comes with a deep bass feature for music lovers, and the latest BudsNeo 3 has a 100-hours lasting playtime.

The 2024 Boomplay Top Spot campaign generated impressive results, boasting over 10 million online impressions and 10,000 user votes from Kenya and Nigeria. The featured tracks collectively garnered over 400,000 streams, demonstrating the platform’s effectiveness in driving music discovery and engagement.

The campaign featured dynamic matchups between artists like Guchi and Bayanni, and Fathermoh and Manndy. These pairings captured fan attention and inspired widespread engagement across Nigeria and Kenya, two of Africa’s largest music markets.

According to Boomplay, itel’s sponsorship strategy effectively targeted the company’s youthful audience by aligning its brand values of accessibility, affordability, and quality with the campaign’s themes. The streamers said that the integration of itel’s BudsAce and BudsNeo3 into the videos, which highlighted themes of youth, trendiness, and active lifestyles, further strengthened the brand’s connection with music lovers and tech-savvy users.

The 2024 Boomplay Top Spot not only made fans actively interact with their favorite featured artists, leading to increased loyalty and excitement for both the artists and the sponsoring brand, the campaign also provided expanded visibility for emerging talents in Nigeria and Kenya.

Boomplay also highlighted that the platform is poised for more achievements in the coming year exploring new partnerships and creating more opportunities for artists and fans to connect, celebrate, and shape the future of African music.