Amazon on Tuesday said it is piloting a quick commerce service in India, entering a competitive market dominated by local giants.

“Our strategy has always focused on ‘Selection, Value and Convenience’ and our vision is to build a large profitable business in India. So, while we focus on implementing our strategy to offer the largest selection at fastest speeds and greatest value to customers in every single pin-code across the country, we are excited to start a pilot to give our customers a choice to get their everyday essentials in 15 min or less,” Samir Kumar, Country Manager at Amazon India, said in a statement.

“We already have millions of customers across India including Prime Members already who trust us and will look forward to this convenience.”

This is breaking news. More to follow.