Among the “Top Tech Predictions for 2024,” published by Dell Technologies Inc., was that AI PC innovation would continue to improve performance and provide users with a richer experience on the device. As the calendar page turns to 2025, artificial intelligence for the personal computer will again command attention, according to Dell’s 2025 predictions.
Dell’s use of accelerators to run AI workloads on PCs will be a featured part of its participation next month at CES, the Consumer Electronics Show in Las Vegas. TheCUBE, SiliconANGLE Media’s livestreaming studio, will be on-the-ground at CES for a closer look at Dell’s latest releases. Join theCUBE for interviews with company executives during the “Dell Bets Big on AI PCs at CES 2025” event, and learn more about the company’s AI and edge innovations. (* Disclosure below.)
Over the past year, Dell made a series of AI PC announcements, including the introduction of a Copilot+ PC lineup powered by Qualcomm Inc. processors, along with new services for Microsoft Copilot Studio and Azure AI Studio. Accelerators and neural processing units are changing the game for the PC market.
“The leapfrogging of performance is massive,” said Jeff Clarke, vice chairman and chief operating officer of Dell Technologies, in an interview with theCUBE, SiliconANGLE Media’s livestreaming studio, earlier this year. “So, now we’re going to unleash the ability to … have a personal assistant in [your PC]. That personal assistant’s going to help you search, it’s going to help you organize, it’s going to help you do live caption, it’s going to help you recall, it’s going to help you create. Aren’t you going to want more of that?”
Streamlining AI PC innovation
Dell is expected to highlight its expanding Copilot+ PC portfolio, which received a boost with the addition of new services in November. Dell’s Accelerator Services simplify AI adoption and development, enhancing productivity with expert guidance on new features, implementation plans and best practices for users.
The enhancements are part of Dell’s strategy to streamline adoption of AI-driven PCs as they enter the market, according to Varun Chhabra, senior vice president of product marketing at Dell, in a recent interview with theCUBE. “They provide tailored implementation plans, help optimize workflows for customers and help them enable future-ready capabilities as they start to think about rolling out Copilot+ PCs amongst their workforce,” Chhabra said.
By focusing its AI PC innovation at the device level, Dell is addressing one of the biggest challenges confronting AI users today. The massive amount of data required to generate reliable results is driving the need for faster storage and processing.
“The data is the differentiator — 83% of the data is on-prem, and 50% of it’s created on the edge,” Clarke said. “We believe that there is no one-size-fits-all. So, it’s going to be a wide range of implementation out on the edge, out on the PC, in a department, in a data center, combined data centers.”
Portfolio for the AI Factory
Dell’s activity in the PC world is another facet of its overall strategy for the AI Factory. The company intends to provide the industry’s broadest AI portfolio, and this will undoubtedly be one of its key messages at CES next month.
Dell’s AI Factory approach is based on the realities of where data resides. This will mean building functionality to support on-premises and edge use cases.
“We still know 70%, 80% of all information is still on-prem or at the edge, and it’s stabilized now,” according to Sam Grocott, senior vice president of product marketing at Dell, in an interview with theCUBE. “A third of use cases are going to be in the cloud; two thirds are going to be on-prem. AI is putting even more pressure on ‘why do on-prem,’ because that’s where your most valuable asset, the fuel of what we call the AI Factory — is. It’s your data. It’s how you’re going to differentiate.”
Dell’s announcements over the past year have highlighted its interest in multiple hardware collaborations to facilitate its AI vision. The company has also pursued an approach that will implement a cross-platform capability for the AI Factory to encompass the edge.
“There’s ample hype around AI hardware, but the mass market social proof is in the solutions, creativity, and discovery they enable,” said Savannah Peterson, research analyst for theCUBE. “Dell’s existing AI Factory becomes a holistic ecosystem with this new class of edge devices. I’m looking forward to learning how the community will benefit from AI PCs.”
TheCUBE event livestream
Don’t miss theCUBE’s coverage of the “Dell Bets Big on AI PCs at CES 2025” event from Jan. 6-8. Plus, you can watch theCUBE’s event coverage on demand after the live event.
How to watch theCUBE interviews
We offer you various ways to watch theCUBE’s coverage of the “Dell Bets Big on AI PCs” event, including theCUBE’s dedicated website and YouTube channel. You can also get all the coverage from this year’s events on SiliconANGLE.
TheCUBE Insights podcast
SiliconANGLE also has podcasts available of archived interview sessions, available on iTunes, Stitcher and Spotify, which you can enjoy while on the go.
SiliconANGLE also has analyst deep dives in our Breaking Analysis podcast, available on iTunes, Stitcher and Spotify.
Guests
During the “Dell Bets Big on AI PCs at CES 2025” event, theCUBE Research analysts will talk with Dell leaders who are redefining consumer tech. Special guests include Dell’s Sam Burd, president of the Client Solutions Group; Kevin Terwilliger, vice president and general manager of PC portfolio management; and Marc Hammons, senior distinguished engineer, Office of the CTO.
TheCUBE Research analysts will also talk with Dell’s Tom Tobul, VP of commercial notebooks; Jon Siegal, senior VP of Dell portfolio marketing; and Mike Turner, monitor product manager.
(* Disclosure: TheCUBE is a paid media partner for the “Dell Bets Big on AI PCs at CES 2025” event. Neither Dell Technologies Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)
Image: SiliconANGLE
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