What if Amazon started investing in Bitcoin? That’s the big idea Amazon shareholders are pitching right now. They want the company to put 5% of its assets into the cryptocurrency. Why? They see it as a way to protect against inflation and, honestly, just make better use of Amazon’s massive reserves.

But, is this as smart as they think? Or is it one of those ideas that sounds good until it’s not? Let’s figure it out.

Why Bitcoin? Let’s Look at the Numbers

Okay, here’s the thing. Bitcoin’s been on a wild ride lately. It grew by 131% in 2024 alone. Over the last five years, it’s jumped more than 1,200%. That’s a lot, right? Now compare that to corporate bonds or cash—what Amazon usually keeps in reserve. Those are safe, sure, but they don’t grow like this.

That’s why the National Center for Public Policy Research (NCPPR), the group behind the proposal, is pushing hard. They’re basically saying, “Hey, Amazon, don’t sit on this. Even a 5% Bitcoin allocation could be huge for long-term value.”

And they’re not wrong. Companies like Tesla and MicroStrategy have already gone for it, and they’ve seen some solid gains. Even Microsoft shareholders are voting on a similar idea soon. It’s becoming a trend. But not everyone’s convinced—yet.

What If Amazon Goes for It?

If Amazon says yes, it won’t be instant. First, the board has to agree to let shareholders vote on the proposal in April 2025. And even then, they’d probably start small. Nobody’s talking about going all-in on Bitcoin here.

Still, this could shake things up. Some people, like Binance’s former CEO Changpeng Zhao, are even speculating that Amazon might take it a step further—like accepting Bitcoin payments. That sounds futuristic, right? Imagine buying your next Kindle or headphones with Bitcoin.

But, honestly, there’s no guarantee Amazon will go for it. They haven’t said a word about this idea publicly.

What’s Next?

Here’s where it gets interesting. Big players like Vanguard and BlackRock—two of Amazon’s top shareholders—will have a lot of influence on this. If they’re on board, this could actually happen.

But either way, this debate shows how much things are changing. Inflation’s making traditional investments less appealing. Companies are looking at Bitcoin, even if it’s risky, as a possible answer. It’s not perfect, but maybe that’s the point. The world of corporate finance isn’t standing still anymore.

The big question now? Whether Amazon’s ready to take the leap—or if they’ll let this opportunity pass by.