Gujarat Cooperative Milk Marketing Federation (Amul) has been ranked as the third most valued brand in India in the prestigious YouGov India Value Rankings 2025, stated an official release here, Thursday.

Amul is the only Fast-Moving Consumer Goods (FMCG) brand in the top three list, alongside e-commerce giants Amazon and Flipkart, it added. This recognition is a testament to Amul’s cooperative model, which ensures fair pricing for farmers and affordability for consumers, making high-quality dairy products accessible to every Indian household.

Amul holds the number one position in tier-2 cities and remains among the top three in tier-1 and -3 cities. Additionally, Amul ranks third among male consumers and second among female consumers, reinforcing its trust and relevance across demographics. Jayen Mehta, Managing Director, GCMMF, said, “We are honoured to be recognised as one of India’s most valued brands, a recognition that holds special significance as we celebrate the International Year of Cooperatives. This milestone highlights the strength of our cooperative model, which empowers millions of farmers while ensuring high-quality, affordable food and dairy products for consumers. As we continue to expand and innovate, this achievement reaffirms Amul’s enduring legacy and unwavering commitment to being a trusted name in every Indian household.”

The YouGov India Value Rankings 2025, based on consumer insights from 1.3 Lakh urban Indians, evaluated brands across key sectors such as food & beverages, airlines, consumer appliances, e-commerce, personal care etc. for their ability to provide the best value for money.