As industries evolve in the digital age, few sectors exemplify transformation as vividly as telecommunications. Key cloud players, such as Amazon Web Services Inc., are leveraging gen AI for telecom to overhaul network operations, business creation and customer experiences.

“We think in terms of flywheels — if you think about the normal telco flywheel at this point, it’s like usage, and usage drives revenue, and usage drives the network build-out,” said Chivas Nambiar (pictured), general manager of the telco business at AWS. “Then the network build-out and the capabilities there allow you to go out and build better products. In that entire business process, generative AI is helping you think through at the network operations level, at the business and the product creation level, at the actual customer experience level.”

Nambiar spoke with theCUBE Research’s John Furrier for theCUBE’s “Cloud AWS re:Invent Coverage,” during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the convergence of generative AI, scalable cloud solutions and business model innovation to accelerate value creation in telecommunications. 

Gen AI for telecom brings business model transformation

AI-driven insights, such as those from Amazon’s Bedrock, provide telcos with the tools to modernize applications and create scalable, API-accessible systems. This ensures that insights gleaned from vast data pools can be quickly acted upon, enhancing agility and operational efficiency, according to Nambiar.

“You need that agility,” he said. “You have all the insights coming from the gen AI work, but for you to act on it, you actually need systems that are addressable via APIs and that can scale up and down. Those are the three areas in the telco business itself, and then we’re seeing revenue growth opportunities and adjacency.”

Moving beyond technical innovation, there’s also a broader shift in telco business models. Historically reliant on heavy capital expenditures, telcos are now embracing cloud-enabled agility to drive revenue growth and operational flexibility, Nambiar noted.

“We announced that Comcast, for example, has moved their 5G core over to run on AWS, and that comes on the backs of an announcement with Telefónica, where they’ve moved a million subs over to a region in Frankfurt,” he said. “You can tell that the 5G network core is now something that’s a part of what we do.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s “Cloud AWS re:Invent Coverage”:

Photo: SiliconANGLE