In a nutshell: Do you want AI shoehorned into every part of your life? Probably not, but that hasn’t stopped Samsung from announcing updated artificial intelligence features for its new TVs. However, it sounds as if some elements of this technology could actually be useful.

Unveiled at its CES 2025 First Look event, Samsung Vision AI will upgrade current features that improve a TV’s picture, optimize its sound, and fine tune settings. There’s also a slew of other, more generative AI-like features that come as part of the package.

Picture-wise, Vision AI will offer the likes of AI Upscaling, Auto HDR Remastering, and AI Motion Enhancer Pro. There’s also a new Color Booster Pro, which uses AI smarts to offer richer and more vibrant colors.

For those who hate straining to hear dialogue in shows and movies, Samsung Active Voice Amplifier distinguishes between voices and background noise, allowing the actors’ words to be heard clearly even in loud surroundings. There’s also Object Tracking Sound (OTS) Pro, which claims to put viewers in the scene so they can hear what characters hear.

As the name suggests, the fine tuning feature automatically adjusts a myriad of TV settings to create the optimal viewing experience. It does the same for games via the AI Auto Game Mode.

It wouldn’t be modern times if the TVs didn’t come with at least some generative AI features. By clicking on the new AI button on the SolarCell remote, users can see who the actors are in a scene and where it is taking place. They can even identify what the actors are wearing.

Think a meal on TV looks nice? The AI can identify the ingredients and show how to make it via Samsung Food, which can also analyze the contents of your fridge and order whatever’s missing. You can purchase these items via TV apps, of course. That all sounds a bit concerning, but Samsung says its Knox Matrix provides end-to-end encryption for all users’ personal data.

Another feature is Generative Wallpaper, which promises to create custom artwork for a TV screen using AI.

Elsewhere, there’s Live Translate for instantly translating closed captions on live broadcasts in up to seven languages, improved AI Voice Removal with Audio Subtitles, and the ability to use the screen as central hubs through integration with the SmartThings ecosystem.

Samsung writes that its flagship Neo QLED 8K QN990F features an 8K NQ8 AI Gen3 Processor. The chip has a neural processing unit (NPU) that runs twice as fast as its predecessor, featuring eight times as many neural networks – 512 instead of 64.

Samsung is bringing Vision AI to its Neo QLED, OLED, QLED and The Frame 2025 lineups. More details about the company’s latest TVs, including availability and price, will be revealed at CES.