bigbasket, a TATA Enterprise, has signed a Memorandum of Understanding (MoU) with the Government of Andhra Pradesh to strengthen the organic produce market linkage.

The partnership will enable bigbasket to source organic fruits, vegetables, and staple items directly from organic farmers across the State and supply them to its distribution centres nationwide.

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As part of the collaboration, bigbasket will establish four new collection centres in Andhra Pradesh, ensuring a daily supply of fresh, high-quality organic produce. The initiative aims to improve the livelihoods of local organic farmers and enhance consumer access to sustainable, organic products. 

Speaking on the MoU, Seshu Kumar Tirumala, Chief Buying and Merchandising Officer, bigbasket, said the focus of the company would go beyond simply supplying fresh, high-quality organic produce.

“It is about creating an ecosystem where both farmers and consumers thrive. By extending our network of collection centres, we are creating a lasting impact on the local economy, reducing the carbon footprint of our supply chain and improving the accessibility of healthy, organic food for people across India,’‘ he added. 

Currently, bigbasket operates 12 organic collection centres and in total around 80+ collection centres across India, working closely with over 1,500 organic farmers. This initiative aligns with bigbasket’s ongoing efforts to make organic food more accessible and affordable.