• Jeju Island will launch NFT tourism cards linked to Tamna Jeon stablecoin in 2025.  
• Cards offer discounts, travel subsidies, and prepaid perks for visitors and merchants.  
• Jeju aims to attract Millennials and Gen Z with blockchain-powered tourism initiatives. 

South Korea’s Jeju Island has launched NFT-based tourism cards that offer digital perks and travel incentives to attract younger visitors, and by using blockchain technology, Jeju is becoming a leader in Web3 tourism.

The cards, linked to the Tamna Jeon stablecoin, will give visitors exclusive discounts and travel subsidies. This is a bold move by Jeju to appeal to tech-savvy Millennials and Gen Z travelers.

Jeju has shown interest in blockchain integration since 2018. The island even launched a blockchain-based COVID-19 contact tracing app in 2021. Despite South Korea’s strict crypto regulations, Jeju continues to innovate. The Tamna Jeon stablecoin will allow visitors and local merchants to easily make transactions and boost the island’s economy.

Pilot Program and NFT Market Optimism

Jeju Island plans to pilot the tourism cards in late 2025. This comes amid renewed interest in blockchain and NFTs in South Korea. Jeju’s efforts could set a global example for traditional industries adapting to the digital era.

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The NFT market is witnessing a renewed surge of optimism as popular collections logged significant price floor gains. Key figures, including Andrew Kang, Co-Founder of Mechanism Capital, have expressed strong bullish sentiments about the sector’s future. 

The resurgence, he argues, is driven by the growing financial influence of AI entities, which are increasingly likely to prioritize digital assets like NFTs over physical luxury goods.

As the NFT market grows, boosted by optimism from industry leaders like Andrew Kang, Jeju’s innovative approach underscores the potential of combining blockchain with tourism to create engaging, tech-forward experiences.