Health and wellness brand Bodivite has signed up with Joburg Super Kings as their Official Health Partner for the 2025 season of SA20 (T20 cricket tournament in South Africa). This marks Bodivite’s debut in SA.

The product is from MSQ Pharma Pty and has an India connection – it is a wholly-owned subsidiary of Mumbai-based healthcare company VS International – that makes and markets pharmaceutical formulations in overseas markets.

MSQ was bought by VSI in 2022 and is now a wholly-owned subsidiary, said Founder and Managing Director Vidyut Shah. The umbrella brand has about seven products, he told businessline, including specialized products like multivitamins for pregnant women.

The brand is the first in SA from the MSQ-VSI stable, Shah said,, and is being manufactured entirely in the region and the plan is to build the brand through digital platforms. The company has another subsidiary – Portfolio in SA, that manufactures generic products, he added.