Creator economy fuelling India’s $5 trillion vision: PM Modi

Prime Minister Narendra Modi on Sunday said the creator economy is bringing new energy to achieve India’s $5 trillion economy milestone.

In his address on the 117th episode of monthly radio show Mann Ki Baat, Modi spoke extensively about the content creator industry as well as the promotion of India’s entertainment sector.

He called upon the youth and established personalities of the film and entertainment industry to participate in the upcoming World Audio Visual Entertainment Summit (WAVES) that will be held in India next year.

Prime Minister highlighted that WAVES will be a “great opportunity” to showcase India’s creative talent to the world.

“Next year, for the first time, the World Audio Visual Entertainment Summit i.e. WAVES is going to be organised in our country. In the WAVES summit, giants from the media and entertainment industry and people from the creative world will come to India. This summit is an important step towards making India a hub of global content creation,” said Modi.

“When we are moving towards a 5 trillion dollar economy, our creator economy is bringing in a new energy. I would urge the entire entertainment and creative industry of India – whether you are a young creator or an established artist, associated with Bollywood or regional cinema, a professional from the TV industry, an expert in animation, gaming or an innovator in entertainment technology – to be a part of the WAVES Summit.”

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Modi highlighted that the popularity of animation films, regular films, TV serials showed how much potential India’s creative industry has. “This industry is not only contributing to the country’s progress but is also taking our economy to new heights”, he said.

On popularity of animated films, Modi cited the popular kids show KTB- Bharat Hain Hum as an example.

“You might be aware of the favourite animation series of children called KTB-Bharat Hain Hum and now its 2nd season is also out. KTB means Krish, Trish and Baltiboy. These three animation characters tell us about those heroes and bravehearts; men and women associated with the Indian freedom struggle who are not discussed much. It can be watched on Doordarshan and other OTT platforms.”

Modi also hailed legendary actor Raj Kapoor and top film personalities for spreading the message of India as a soft power through their work in films.

“Raj Kapoor ji introduced the world to the soft power of India through films. Rafi Sahab’s voice had that magic which touched every heart. Be it devotional songs or romantic songs, sad songs, he brought every emotion alive with his voice. Akkineni Nageswara Rao Garu has taken Telugu cinema to new heights. His films presented Indian traditions and values very well. Tapan Sinha ji’s films gave a new vision to the society,” Modi said.

‘Constitution our guiding light’

Prime Minister Modi said that the Constitution of India has stood the test of time and has been a guiding light for the citizens.

“On January 26, 2025, our constitution will complete 75 years of its implementation. It is a matter of great pride for all of us. The Constitution handed over to us by our Constitution makers has stood the test of time in every sense of the term. The Constitution is our guiding light, our guide. It is on account of the Constitution of India that I am here today, being able to talk to you”, Modi said.

This year, on Constitution Day, the 26th of November, many activities have commenced that will go on for a year. A special website named constitution75.com has also been created to connect the citizens of the country with the legacy of the Constitution, Modi said.

Mahakumbh of unity

Modi also focused on the upcoming Mahakumbh in the latest episode of Mann Ki Baat. Describing the event as “Maha Kumbh of unity”, Modi called for a resolve to remove the feeling of hate and division from the society by participating in the Mahakumbh in Prayagraj in January next year.

“Maha Kumbh is going to be held in Prayagraj from the January 13th. At this time, mammoth preparations are going on at the Sangam banks there. When we participate in the Kumbh, let us make a resolve to annihilate the feeling of division and hatred in society,” said Modi.

AI chatbot in Kumbh event

Modi said that the Maha Kumbh event would have an AI chatbot available in 11 languages where devotees will be given information about government-approved tour packages, accommodation and homestay on their mobile phones.

“For the first time, an AI chatbot will be used in the Kumbh event. All kinds of information related to Kumbh will be available in 11 Indian languages through the AI chatbot. There is no discrimination anywhere, no one is big, no one is small. Therefore, our Kumbh is also the Maha Kumbh of unity. Devotees will be provided information about government-approved tour packages, accommodation and homestay on their mobile phones,” he said.