The Digital Personal Data Protection (DRDP) rules have been put out by the Indian government for public consultation until February 18, 2025. They can impact the digital and influencer marketing strategies of brands since they call for consent before obtaining personal data and also stress upon deletion of customer data after three years of inactivity. Social media platforms relying on algorithms that use customer data to push content could find themselves hamstrung. For brands that rely on platforms, this is one more push towards attempting direct audience engagement.

Erasing net neutrality

Meanwhile, in the US, a federal appeals court has struck down net neutrality rules. These rules restrict telecom companies from speeding up access to certain websites while slowing down others. Why this is a big deal is that local startups could struggle to get users while big corporations have an advantage.