Disney+ Hotstar will be live-streaming Coldplay’s concert to be held in Ahmedabad on January 26 which is part of the band’s Music of the Spheres World Tour, in a bid to provide a wider access to consumers across screens.

“Creating a true #ParadiseForAll, the experience will extend beyond the concert itself, offering subscribers exclusive behind-the-scenes access to the band.

 Sanjog Gupta, CEO, JioStar – Sports, said, “At Disney+ Hotstar, we have revolutionised India’s entertainment and sports consumption by captivating viewers with unparalleled immersive experiences and consistently delivering value to our partners, advertisers and audiences. Our partnership with Coldplay reflects our commitment to bringing iconic cultural experiences to audiences nationwide. By leveraging our advanced technology and unmatched reach, we are breaking the barriers around privileged access to premium entertainment, and making it available for all, fostering a shared celebration across the country.”

In a social media post, the lead singer of the band, Chris Martin, said,  “We’re thrilled to share that on the 26th of January, our show from Ahmedabad will be streaming live on Disney+ Hotstar, so you can watch it from anywhere in India. We hope you’ll join us – we’re so excited to visit your beautiful country.”

The broadcaster said that brands can leverage this high-impact event through sponsorship, association with pre-show exclusive fan engagement or post-concert highlights, chances to win tickets and exclusive opportunities.

The live stream is presented in conjunction with Cisco, the worldwide technology leader.