Eicher Trucks and Buses, a division of VE Commercial Vehicles, has officially entered the electric small commercial vehicle (SCV) market with the launch of its pick-up vehicle, the Eicher Pro X Range, at the Bharat Mobility Global Expo 2025.

The 2-3.5 GVW (gross vehicle weight) pick-up segment, which is currently dominated by Mahindra & Mahindra, Ashok Leyland, and Tata Motors, is now set to witness increased competition with Eicher’s new electric offerings.

The electric trucks will be available in two categories: sub-110 kg load and above 110 kg load, with the 1.7-tonne version targeting the higher end of the market. Eicher’s decision to launch an electric vehicle rather than a diesel model is driven by the lower cost of ownership, as electric vehicles offer operating costs significantly lower than their diesel counterparts, Vinod Aggarwal, MD & CEO, VE Commercial Vehicles Ltd (VECV) told businessline.

Sustainable option

With the electric vehicle market rapidly gaining traction, the company believes its decision aligns perfectly with both environmental sustainability and customer needs. “Even though the initial purchase price may be higher, the savings in running costs over 4-5 years will more than compensate for it,” said Aggarwal. “This move is not only good for business but also contributes to reducing the carbon footprint of small commercial vehicles.”

Charging infra

In response to potential concerns about charging infrastructure, Eicher has announced partnerships with charging service providers to ensure customers have reliable access to charging stations. Financial support will also play a key role in adoption, with financing options available through collaborations with financial institutions.

Aggarwal explained that the company’s entry into the small commercial vehicle segment follows extensive planning and collaboration with potential customers to ensure the new vehicles meet their specific needs. The Eicher Pro X Series has been specifically developed to cater to the unique needs of industries such as e-commerce, FMCG, cold chain, and parcel and courier logistics.

Looking forward, the company plans to introduce diesel and CNG variants of the electric vehicle six months after the electric model’s release, providing customers with a broader range of options.

While the company’s presence in the light and medium commercial vehicle markets is well-established, it views its entry into the small commercial vehicle segment as a logical extension of its brand. The company is focused on building a strong foundation in this new market, taking a measured approach to growth without focusing solely on volume.