Federal Express Corporation, the world’s largest express transportation company, on Thursday announced its global sponsorship in cricket as the principal sponsor and the official logistics partner for Chennai Super Kings (CSK) in India and Johannesburg Super Kings (JSK) in South Africa.

As part of this collaboration, the FedEx logo will feature on the back of the team’s jerseys. FedEx will leverage its global network and advanced digital tools to ensure the efficient transportation of team kits, match equipment, and official materials from India to Johannesburg, the US, and to Super Kings players around the world.

The sponsorship also offers opportunities to engage with the FedEx brand, team members, customers, and communities, further reinforcing the FedEx commitment to support and connect global audiences through the spirit of cricket, says a release.

The announcement was made at an event in Chennai by Richard Smith, Chief Operating Officer, International, and CEO, Airline, FedEx; Kami Viswanathan, President, FedEx Middle East, Indian Subcontinent and Africa and KS Viswanathan, CEO, CSK. The start of the collaboration will span the Indian Premier League (IPL) and SA20 seasons beginning in 2025.

“Sports transcend borders, uniting communities through passion, resilience, and shared experiences,” said Richard Smith, Chief Operating Officer, International, and Chief Executive Officer, airline, FedEx. “Cricket is the heart and soul of India, a strategic market for FedEx, and this collaboration reflects our dedication to energizing growth and prosperity of businesses and people across the country and beyond.”

FedEx was one of the early adopters of sports marketing with sponsors of National Football League in the US; NASCAR racing; PGA Tour in golf; UEFA Champions League and cricket with Chennai Super Kings. “The marriage between two great brands – FedEx and CSK – is a statement of intent in terms of our intentions to grow big in India,” Smith told newspersons.

Kami Viswanathan said FedEx is announcing a three-year partnership with the CSK and JSK. “There is an alignment of our values in terms of winning excellence, teamwork and gives us an opportunity to engage with.”

On why the company selected CSK among all the IPL teams, Chennai is a market that is growing bigger for FedEx and South India is a market that is to grow very fast. This is a good marketing opportunity. “Cricket thrives on teamwork, performance, and the ability to inspire a reflection of what makes CSK the most valuable IPL franchise,” she added.

CSK’s KS Viswanathan in a release said the global presence and reputation FedEx has for innovation makes them an ideal partner as we take the Super Kings’ story to new horizons. “Together, we hope to deliver unforgettable moments both on and off the field,” he said.