Freedom Mobile has quietly increased the cost of two of its cheapest plans.

The company has offered $5/100MB 5G Canada/U.S./Mexico and $20/3GB 5G Canada/U.S./Mexico plans for a while, but as of today its website now notes the prices require a bundle with Freedom home internet.

Customers who don’t bundle with home internet will have to pay $10/mo and $25/mo, respectively (after the $5/mo autopay discount, which Freedom calls a ‘Digital Discount’).

Along with the pricing change, Freedom bumped the 3GB plan up from two hours of talk to unlimited talk.

On the one hand, these plans from Freedom remain among the best value out there, even at the new, higher prices. There aren’t many places where you can get a 3GB 5G plan with built-in Canada/U.S./Mexico roaming for $25. Telus-owned Public Mobile comes close with its $23/6GB 5G and $29/20GB 4G plans, though those don’t have roaming bundled in.

On the other, price hikes of any kind are frustrating, and the way Freedom set this up is slightly misleading since at first glance, the pricing looks the same as it was before. It’s only when you look at the note below about the required bundle that the price hike becomes clear.

I also find bundle offers frustrating in general. Most of the Big Three carriers and their sub-brands offer some kind of bundle incentive to combine mobile and internet services, and while these do reduce prices, they can also make it more difficult for customers to switch providers.

Here’s hoping Freedom doesn’t sneakily raise the prices of other plans with more home internet bundling.

You can check out Freedom’s plans here or use our rate plan tool to find the best plan for you here.