Three guys in a convertible, off on a holiday. Reminds you of Dil Chahta Hai, perhaps? Or Zindagi Na Milegi Dobara? Phone maker Oppo’s new ad for its Reno13 smartphone series is more than a passing ode to the two films. With three upcoming actors — Vedang Raina, Ishaan Khatter and Siddhant Chaturvedi — playing the holidaying trio, the ad made by Famous Innovations captures the fun of friendship, with a trusted phone by the side.

Heart-touching inner beauty

Soap brand Godrej No.1’s latest television commercial carries forth the idea of Dil Se Khoobsurat (inner beauty). Conceptualised by Lightbox, GCPL’s in-house creative studio, the ad shows a few school kids hopping onto a bus. Among them is a visually challenged girl. A woman offers her the window seat, and the girl asks poignantly, “What can I really see from the window?” But as the woman begins describing each scene, the girl tells the woman she is truly beautiful — as she has a beautiful heart.

Wising up to digital frauds 

HDFC Bank’s latest campaign, ‘Yeh Aapke Sath Bhi Ho Sakta Hai’, created by FCB Kinnect shows Vigil Aunty (a recurring character who keeps track of digital scams) working to shatter the optimistic belief many have that they’re immune to scams. The campaign includes four films that show the tactics fraudsters use to manipulate their victims. One of these shows fraudsters posing as cops and swindling a customer out of his bank savings. The films end with the warning that it could happen to you too. A much-needed cautionary film.

Aspirational Bharat

Protean eGov Technologies Limited, which creates digital public infrastructure (DPI), has unveiled a powerful brand campaign — ‘Apni Kahaani ka Hero!’ Narrated by Pankaj Tripathi, the film — in three minutes and 50 seconds — takes the viewer through pivotal moments in the life of a common Indian, all enabled through Protean products. Some of the transformative products showcased are Protean Vidyasaarathi (scholarships), Protean PAN, eKYC, NPS, ONDC and ProteanLife. The film could have ended up being heavy but, thanks to Tripathi’s masterful storytelling, it holds your attention.