Convenience and quick deliveries soared in 2024, with consumers expanding their orders beyond groceries to include everything from makeup and toys to vacuum cleaners, noted Swiggy’s quick delivery arm Instamart’s report.

The big spenders hailed from Delhi and Dehradun, splurging over ₹20 lakh each on Swiggy Instamart this year with products such as atta, milk, and oil filling up their carts.

The report titled How India Swiggy’d 2024 — Quick Commerce Edition showed the evolving preferences for products delivered in 10 minutes.

From a single user who spent ₹8.3 lakh on gold this Dhanteras, 307 roses ordered per minute on Valentine’s Day to chips ordered at night in incognito mode, the report showed products that can be delivered in 10 minutes.

Across the country, the top 5 must-haves were — milk, curd, dosa batter, chips, and soft drinks. One in every 15 orders had a packet of milk. One in every 5 orders had either a fruit or a vegetable.

The report showed that a pet-lover from Mumbai spent over ₹15,00,000 this year on pet supplies, primarily dog and cat food; while a Chennai user splurged ₹1,25,454 on electronics, electricals and home appliances this year, picking up nearly 85 items.

Indian cities buying habits on quick commerce

Bengaluru led spends in puja essentials and party supplies. Alongside Mumbai, the city fiercely vied for the title of party capital, ordering 1.8 times more wine and shot glasses, particularly during Diwali celebrations. The city also went on a brushing spree this year, snapping up a mind-blowing 2,72,731 toothbrushes.

Mumbai spent ₹8,20,360 on tonic water on a single day, a single user from Goa spent nearly ₹35,000 on tonic water this year.

August might have been the wettest month of 2024, but October 15 saw the maximum orders for umbrellas on a single day at 83 per cent more than August. Mumbai ordered the most umbrellas and raincoats in 2024.

According to the report, on December 1, India ordered 4,500 kg of onions just between 7 pm and 8 pm. Mumbai staked its claim on the most onions followed by Hyderabad and Delhi.

While Delhi spent ₹60 crore on instant noodle, it also topped the charts for maximum orders of potato chips and instant noodles showcasing its snack-loving culture.

Over 43 snack lovers splurged more than ₹75,000 on chips this year, while Vizag went big on playtime, with a user spending ₹27,742 on toys this year.

Festive season at play

A user from Ahmedabad spent a staggering ₹8,32,032 on gold coins, setting to gold standard on Dhanteras. The rest of India, on the other hand, spent as much as ₹45,00,000 on brooms on Diwali.

This comes at a time when the quick commerce battle is heating up. According to a recent report by JP Morgan, Instamart has emerged as the fastest player in the rapidly burgeoning quick commerce space with a delivery time of eight minutes.