Gig platforms have transformed how people work, giving housewives and single mothers opportunities to earn money, gain self-identity, and feel empowered. According to a 2023 report by the International Labour Organization (ILO), the gig economy is growing at a rate of 17 per cent annually, with women accounting for nearly 35 per cent of the global gig workforce.

These platforms offer flexible and remote job options like freelancing, online teaching, and delivery services, allowing women to work while managing family responsibilities. For example, a study by Payoneer in 2022 revealed that 40 per cent of women in the gig economy cited flexibility as the primary reason for choosing gig work.

Many platforms also provide training to help women learn new skills and compete for better opportunities. For single mothers, the ability to choose when and where to work is especially helpful, making it easier to balance caregiving and earning. Data from India’s National Skills Development Corporation (NSDC) show that women enrolled in gig-related skill development programmes saw a 50 per cent increase in their average monthly income.

By earning their own income, women gain not only financial independence but also self-respect and a sense of purpose, which boosts their confidence and allows them to make decisions for themselves and their families.

A 2022 survey by Fiverr reported that 70 per cent of women gig workers felt that gig work improved their sense of self-worth and identity. This newfound independence often inspires others in their community, creating a ripple effect of empowerment.

Inclusive Solutions

Despite its advantages, the gig economy presents challenges such as irregular income, lack of benefits, and limited digital literacy. For instance, a 2023 study by the World Economic Forum (WEF) highlighted that only 20 per cent of women in the gig economy have access to social security benefits.

Addressing these issues requires collaborative efforts from governments, companies, and NGOs. For example, in 2023, the government launched the e-SHRAM portal, registering over 2 million gig workers to provide them with social security benefits.

Governments and organisations can also offer specialised training programmes, affordable childcare services, and social benefits to better support women in gig roles. Initiatives like these can ensure that women overcome the hurdles they face and fully utilise gig platforms to achieve financial independence and self-respect.

Despite these obstacles, gig platforms are helping housewives and single mothers break traditional barriers, earn a living, and create better futures for themselves and their families. By contributing to a more inclusive and empowered society, the gig economy is not just a tool for income generation — it is a pathway to self-identity, respect, and independence for millions of women worldwide.

Vignesh is on the faculty of Department of Business Administration, Kalasalingam Business School, Kalasalingam Academy of Research and Education (KARE); Saranya is a freelance educator specialising in visually impaired students