Goyal Salt has roped in actress Karisma Kapoor as its brand ambassador to strengthen its brand presence across cities.

With this association, will be a part of the brand’s campaigns in which she is seen promoting all the brand’s products including its latest launch – Goyal Black Salt. Goyal Salt produces premium industrial and edible salts which Includes Triple Refined Free Flow Iodized Salt, Industrial Salt, Double Fortified Salt, and Triple Refined Half Dry Salt.

Pramesh Goyal, Managing Director said with Karisma Kapoor as brand ambassador, the company aims to communicate directly with customers, building a strong relationship.

“The aspirations of people in smaller cities are growing at a big scale and so is their appetite for taste and health,” he added.

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Goyal Salt has also appointed Oberoi IBC as a digital agency to run its campaigns on social media for better brand outreach.

The company intends to spend 2.5 per cent of sales for marketing expenses from FY26.

The company currently works with over 60 distributors in Northern markets and have appointed distributors in Maharashtra, Gujarat, Assam and Odisha. Currently the company has a reach of 5000 retail outlets.