Salesforce Inc.’s Heroku has announced a fully cloud-native version of its platform, integrating artificial intelligence technology, Agentforce.

Recently, Heroku moved to a model with Kubernetes and OpenTelemetry and open-sourced its Twelve Factor principles for running and deploying applications. However, the user experience will be as straight-forward as before, according to Betty Junod (pictured), Heroku chief marketing officer at Salesforce.

“We replatformed, but the best thing is the user experience is exactly that simple clean experience that people are used to,” she said. “But they’re getting things like Graviton performance, they’re getting EKS, ECR, Global Accelerator. They’re getting managed inference powered by Bedrock … same experience they love with just more horsepower and more tools around it.”

Junod spoke with theCUBE Research’s Dave Vellante for theCUBE’s “Cloud AWS re:Invent Coverage,” during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Heroku’s new offerings, including Agentforce.

Agentforce: A new way of building apps

With its latest updates, Heroku has an eye toward business users who might be unfamiliar with programming languages. Agentforce can offer the steps users need to take with their data, providing an easy-to-follow path for creating customized applications.

“When you look at the knowledge workers out there, we’re talking about a billion people,” Junod said. “How do you empower non-technical people to … automate those business processes? I think this is where Salesforce, with the entire portfolio that we have, is magic for businesses, because we have this great no-code or low-code like [graphic user interface]-based workflow that anyone can use.”

Agentforce enables users to draft up agent logic for their desired workflows using natural language. The future of Heroku will be about infusing AI throughout the platform and the applications businesses build on top of it, Junod predicted.

“When we think about agentic layers, it’s not just that there are AI apps, but there is AI type of capability in every type of application,” she said. “It’s like you have static websites and dynamic websites. Now it’s not just apps that are just serving you things; you’re interacting with them in a wholly different way.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s “Cloud AWS re:Invent Coverage”:

Photo: SiliconANGLE