Honda reveals its futuristic ‘0 SUV’ prototype at CES 2025

Honda is adding to its so-called 0 Series of EVs with a new SUV it just revealed at CES 2025. The company showed off a mid-size SUV prototype dubbed, surely enough, the 0 SUV, which will join the 0 Saloon that Honda showed off at last year’s show.

A production version of the SUV will debut first in North America in the first half in 2026, and it will be built at Honda’s “EV Hub” factory in Ohio. The 0 SUV will then go to other markets around the world. Honda will start building the 0 Saloon at the same facility in late 2026 before expanding to other countries.

The reveal comes just a few weeks after Honda and Nissan announced a major plan to merge the two Japanese companies — a merger that could include Mitsubishi as well. The companies have said that merger will help them better compete with a fast-moving automotive industry, the pace of which has been set by Tesla.

Honda also announced on Tuesday that the software powering the 0 Series will be called ASIMO OS, a nod to the company’s famous bipedal robot. It will tie the electrical architecture with the in-vehicle infotainment system — a popular move these days. Honda said the new operating system will “offer a mobility experience customized for each individual user,” but didn’t go into much more detail about what that means.

The Japanese automaker also did not go into deep detail about the Honda 0 SUV’s specs. It did say that it will use steer-by-wire technology, though. The 0 Series vehicles will also use automated driving software co-developed with unsupervised learning startup Helm.AI.

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