iD Fresh Foods, a food product manufacturer has announced its entry into the specialty batter segment with the launch of protein idli dosa batter, ragi millet idli dosa batter, multigrain idli dosa batter, and mallige idli batter.

The company plans to leverage quick commerce, and offer these specialty batters exclusively through platforms in Bengaluru, Mumbai, Pune, Delhi, and Hyderabad.

Commenting on the expansion, Rajat Diwaker, CEO (India), iD Fresh Food, said, “The batter segment has been one of the fastest-growing categories. Starting with an exclusive rollout in metro cities, we aim to make these new offerings available nationwide in the coming months.”

Previously, Diwaker had outlined the company’s expansion plans which includes doubling business in the next three years and setting up new plants in Tamil Nadu, Andhra Pradesh, Kerala, and West Bengal.

In addition, they have also ventured into new product categories, notably the condiments segment. The company launched three products in the dry and blended spices segments in September 2024.

Founded in 2005, iD Fresh Food has a presence in 45 cities, across 30,000 retail stores in India, UAE, US, and the UK.