Leading food services player, Jubilant FoodWorks Ltd (JFL) has inked an agreement with Coca-Cola India to purchase its portfolio of products that will be sold across its restaurants. From April 1, 2025, Coca-Cola’s bottlers will become suppliers for sparkling beverages and other products to JFL.
This comes close on the heels of the Jubilant Bhartia Group striking a deal to acquire 40 per cent stake in Hindustan Coca-Cola Holdings. HCCH is the parent of Coca-Cola’s Indian bottling arm, Hindustan Coca-Cola Beverages Ltd.
Jubilant FoodWorks has franchise rights for three global brands including Domino’s, Dunkin and Popeyes.
“Jubilant FoodWorks Limited has entered into a Memorandum of Understanding with Coca-Cola India Private Limited, containing the principal terms and conditions for purchase of a portfolio of sparkling beverage products and certain other products from The Coca-Cola Company authorized bottlers, and for conducting marketing activities for the said products,” it said in a BSE filing.
“A Master Agreement will be executed between the parties commencing from April 1, 2025 based on the principal terms and conditions mentioned in the MoU,” the BSE filing added.
After execution of the Master Agreement, bottlers of the beverage major “ will become suppliers of sparkling beverages and other products to JFL.” “ The arrangement will help JFL enhance its consumer offerings,” JFL stated in its BSE filing.
JFL has been serving PepsiCo’s portfolio of beverages across Domino’s restaurants in India. Food services is one of the key channels for sale for beverage makers.
The leading food services company ended September 30 with 2,199 stores in India. Its Group network comprises 3,130 stores across six markets – India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia as on September 30.
India is the fifth largest market for Coca-Cola globally and one of its fastest growing markets.
Leave a Comment