Marking its entry into the electric commercial vehicle segment, Jupiter Electric Mobility (JEM), the EV arm of the Jupiter Group, has introduced its first electric small commercial vehicle (e-SCV), JEM Tez, at a starting ex-showroom price of ₹10.35 lakh. The launch coincides with the inauguration of its new EV manufacturing facility in Pithampur, Indore, Madhya Pradesh.

The JEM Tez has been designed to serve last-mile logistics and urban freight transport. It features a true range of over 190 km, an 80 kW peak motor power, and a certified payload capacity of 1.05 tonnes. Its fast-charging capability enables it to gain 100 km of range in just one hour using any CCS2 charger, offering an efficient and cost-effective solution for commercial fleet operators.

Jupiter Group, known for its partnerships with major commercial vehicle companies like Tata Motors and Volvo, has long played a key role in the automotive and commercial vehicle ecosystem. However, venturing into electric commercial vehicles marks a strategic expansion for the company.

“Launching a commercial vehicle is no small feat. While Jupiter already had a strong foundation in the sector—collaborating with leading OEMs—we sought to build a vehicle that complemented our existing infrastructure and created new synergies,” said Vivek Lohia, Managing Director, Jupiter Group, at the launch of its electric small truck in Indore.

In the first phase, JEM plans to introduce the e-truck Tez in major cities, including Bengaluru, Delhi, Hyderabad, Ahmedabad, Mumbai, Kolkata, and Chennai. To ensure a robust EV ecosystem, the company is forging strategic partnerships with Porter, Pulse Energy, Battwheel, Tapfin, and other industry players. These collaborations aim to strengthen charging infrastructure, provide financing solutions, and enhance after-sales support, ensuring a seamless experience for fleet operators and logistics companies.

“We are aiming to achieve a revenue of ₹100 crore in our first year of operations, with a projected year-on-year growth of at least 2X,” said Lohia, highlighting the company’s ambitious growth targets. He further added, “This growth strategy includes expanding our product portfolio with new variants to meet evolving market demands. We have built an integrated ecosystem that ensures reliability, efficiency, and sustainability for commercial fleet operators.”

To support its expansion plans, Jupiter Electric Mobility has set up a dedicated EV manufacturing facility on a 2.5-acre site within its Pithampur (Indore) manufacturing complex. The plant, inaugurated on Monday, is equipped with an in-house skateboard platform to vehicle assembly unit, underscoring JEM’s commitment to indigenous EV manufacturing. The facility has an initial production capacity of 8,000–10,000 e-LCVs per year, with plans for phased expansion based on market demand.

(This correspondent is in Indore at the invitation of the company)