Luxury skincare and personal care brand RAS Luxury Skincare has raised $5 million in a Series A funding round led by Unilever’s investment arm, Unilever Ventures, and has also seen participation from Amazon Smbhav Venture Fund, marking two new institutional investors on the brand’s cap table.

RAS’ existing investors, including Sixth Sense Ventures and other notable angel investors, such as Keki Mistry’s Family, have also participated in this round.

The company will deploy the fresh capital to expand its retail footprint, focusing on exclusive brand outlets (EBOs) & shop-in-shop retail. The company currently operates two EBOs, with 50 more pan-India EBOs planned over the next 3 years. Other areas of investment include talent acquisition, R&D for new product lines, branding and marketing efforts, and technology enhancement to bolster customer experience.

“With this funding, we aim to accelerate our vision of becoming India’s top luxury skincare brand while making strides toward a global presence. We remain committed to building a sustainable, high-quality business rooted in strong fundamentals, profitability, and innovation,” said Shubhika Jain, Founder & CEO, RAS Luxury Skincare.

Founded by Sangeeta Jain and her two daughters Shubhika Jain and Suramya Jain, the luxury direct-to-consumer (D2C) skincare and beauty brand, offers skincare products that it says are infused with the benefits of active botanicals.

“We are delighted to support RAS on its journey to create a luxury skincare brand from India that seamlessly combines richness of Indian heritage with the needs of the modern consumer for superior products. As a vertically integrated brand, RAS is uniquely positioned to deliver on its promise of sustainability, safety and products that deliver. We believe that over the next 5-7 years, the premium beauty market in India will witness significant growth, and RAS, with its distinct value proposition, is well poised to capture this opportunity,” said Pawan Chaturvedi, Partner & Head – Asia, Unilever Ventures.

The company claimed that it has seen 140 per cent CAGR growth over the past year, with its D2C channel contributing more than 50% to the revenue. This is followed by contributions from e-commerce and quick commerce platforms such as Nykaa, Amazon, Flipkart, Tira, Blinkit, Zepto, Myntra and more.

With offline retail expansion being one of the focus areas post funding, RAS claimed that it is set to see 25 per cent of revenue contribution from offline channels over the next 4 years. In addition, it is also geared to witness robust growth from the HORECA segment.