OpenAI, the US-based company that developed ChatGPT, has set its eyes on the market opportunity in India. 

The Large Language Model (LLM) solutions company, which hit the headlines two years ago after launching ChatGPT, is actively engaging with the developer and start-up ecosystem in the country by offering API credits, conducting developer boot camps, and collaborating with local institutions like IIT Madras, IIIT-Hyderabad.

India is the second biggest market for the company both in terms of the user base and the number of developers.

“We are aiming at scaling these initiatives, fostering innovation, and supporting Indian developers to build AI-driven solutions for the world,” Pragya Misra, Lead Public Policy and Partnerships, OpenAI, told businessline.

Focus on regional languages

OpenAI is working to make AI more accessible, affordable, and useful for people in India who speak various local languages. They’ve made significant progress and plan to continue improving their language capabilities to benefit millions of users.

Training AI models in different languages would require huge amounts of data and and computational power. This makes it expensive and difficult to develop AI solutions for Indian languages.

“At OpenAI building for India’s linguistic diversity is a key priority for us.  We have achieved an 80 per cent reduction in token usage and costs for languages like Hindi, Telugu, and Gujarati, making AI solutions more accessible and affordable to millions of users,” she said.

“Moving forward, OpenAI plans to expand its language capabilities, ensuring even broader coverage and deeper integration into regional use cases across the country,” she added.

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Integrating with apps

She said the company is working with several start-ups and agencies, supporting “impactful initiatives” across healthcare, agriculture, governance, education,, and accessibility in the country.

“Our work with Digital Green, 10 Beds ICU, Healthify, and several Government entities leverages AI for real-world impact. We believe that solving India’s complex challenges has universal value. When you solve for India, you’re solving for markets worldwide—India’s scale and diversity mean solutions here can adapt almost anywhere,” the OpenAI official said.

She said the company would work closely with local enterprises and government agencies to expand AI adoption in sectors like education, agriculture, healthcare, and governance.

A few State Governments have started exploring how to leverage LLMs to improve governance.

The Telangana Government, which is developing an exclusive AI City to promote AI-based companies in Hyderabad, is among the few States that are trying to tap the opportunity in the LLM space, including developing an LLM in their local language.

“Yes, we are planning to leverage LLMs. We are working with both OpenAI and Meta’s Llama. We are also working with the International Institute of Information Technology (Hyderabad) and a local AI community called Swecha to develop Telugu LLMs,” Jayesh Ranjan, Special Chief Secretary (IT and Industries), Government of Telangana, said.