Poor show: Bollywood’s collections down 13% in 2024

Meenakshi Verma Ambwani

The 2024 report card of Indian cinema is out and it was a poor show by both Bollywood and Hollywood.

Regional films did comparatively better. Hindi cinema gross box office collections declined by 13 per cent to ₹4,679 crore in 2024 from ₹5,380 crore in 2023.

A report released by Ormax Media noted that the year just past also saw Hindi cinema’s contribution to the overall India box office collections dipping to 40 per cent in 2024 compared to 44 per cent in 2023.

“Notably, 31 per cent of Hindi cinema’s collections came from dubbed versions of South Indian films. If only original Hindi language films are considered, the decline in box office was a steep 37 per cent,” Ormax Box Office Report 2024 stated.

Pushpa 2 scores

Pushpa 2: The Rule was the highest-grossing film of 2024 collecting about ₹1,403 crore . Its Hindi dubbed version raked in ₹889 crore, setting a new record for highest-grossing ‘Hindi’ film of all time.

Through the year, only three movies — Pushpa 2: The Rule, Kalki 2898 AD, and Stree 2 — crossed the ₹500-crore gross collection mark. Devara – Part 1,Bhool Bhulaiyaa 3 and The Greatest Of All Time were the other three to gross above ₹300 crore in 2024.

Hollywood saw the steepest decline of 17 per cent in terms of gross collections in the Indian market. Overall, Hollywood movies collected ₹941 crore in 2024 (₹1,139 crore), the report added.

Overall, Indian gross box office in 2024 stood at ₹11,833 crore down 3 per cent over the previous year. “Despite a marginal 3 per cent decline compared to the previous year, 2024 stands as the second-highest-grossing year, falling just short of the ₹12,000-crore milestone. It also marks the fourth year to surpass the ₹10,000-crore mark, following 2019, 2022 and 2023,” the Ormax Media Report said.

In 2024, the footfalls in cinema halls at 88.3 crore were 6 per cent down from 2023.

Regional rise

Malayalam cinema doubled its box office share from 5 per cent in 2023 to 10 per cent in 2024, surpassing the ₹1,000-crore mark for the first time. Tamil and Telugu cinema largely maintained their box office share. Collecting ₹84 crore, Gujarati cinema recorded an impressive 66 per cent jump over 2023, the Ormax Media added.

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