The rebranded Enron Corporation revealed Connor Gaydos as its new CEO and announced a January summit where it plans to release a transformative new technology that will “truly change the world forever.”

The firm made the revelations in a promotional video released on Dec. 9 featuring Gaydos, who is widely recognized for his involvement in the creation of the satirical “Birds Aren’t Real” conspiracy theory. As the new leader of Enron, he emphasized a forward-thinking approach.

According to Gaydos:

“What we’re doing behind the scenes is truly groundbreaking.”

He added that the company is turning the page on its name’s infamous history, which was a “prologue” to its future endeavors.

Reality or parody?

The newly dubbed “world’s leading company” plans to host the Enron Power Summit on Jan. 6 but has yet to provide details on whether the event will be held in person or online. While the announcement promises a revolutionary breakthrough in the energy sector, specifics on the technology remain undisclosed.

The company’s website adds an unusual layer of intrigue by describing its content as “a protected parody,” leaving industry observers uncertain about whether its declarations are genuine.

The announcement’s dramatic tone, coupled with humorous overtones, has fueled speculation that the revival may be more performance art than a business endeavor.

Trademark filings reveal that Gaydos’ College Company, which holds rights to the satirical “Birds Aren’t Real” campaign, also owns the iconic “Enron E” logo used in recent advertising. The logo has appeared on Houston billboards and print ads in prominent publications, blending nostalgia with modern-day marketing.

Rampant speculation

Adding to the mystery, social media chatter has suggested that the revived Enron may be exploring crypto. Deleted posts on social media initially teased the development of an “Enron coin,” while earlier press materials mentioned decentralized technology as a key focus — though these references were later removed.

The company has not confirmed any plans related to digital assets, leaving industry watchers to question the significance of these hints.

The announcement of the January summit has heightened anticipation, even as it raises questions about the nature of the event and its promised breakthrough. While few concrete details have been provided, the event is being marketed as a turning point for the energy sector.

Enron’s return, more than two decades after the original company collapsed in a historic financial scandal, has sparked equal parts curiosity and skepticism. Whether this reimagined Enron represents a genuine innovation in energy or a satirical commentary on corporate hubris remains unclear.