Shiba Inu (SHIB) will launch TREAT today. Will the meme coin rally? SHIB price has been under immense selling pressure in recent trading days – what’s happening? Let’s take a look.

The only way to succeed in crypto is by building. And even though Shiba Inu launched as a meme coin, it has not only risen to become the second most valuable, but Shytoshi Kusama has been pushing for innovation since 2019.

Adding to their growing list of tokens, Shiba Inu

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will launch TREAT today, on January 14. The release of TREAT via an airdrop means the Shiba Inu ecosystem will have four tokens: SHIB – the primary currency, LEASH, BONE, and now TREAT.

Is This a New Strategy for Growth?

Analysts believe that adding TREAT is not only strategic but also a smart move to unlock the platform’s full potential. Ahead of this airdrop, exchanges, including KuCoin and Biget, have announced support, stating they will list TREAT for users.

Meet $TREAT
Every WOOF deserves a $TREAT!
…and now it’s time for your AIRDROP
⁰Secure your tokens through BitGet, KuCoin, or https://t.co/7V8aPEVJyW

Visit: https://t.co/nn48mDsiOI
and follow the easy steps pic.twitter.com/GIulLsJ7bU

— Treat (@treatsforShib) January 11, 2025

The token will be paired with USDT, with deposits allowed as early as today. However, those looking to withdraw and take full advantage of what Shiba Inu offers will have to wait until tomorrow, January 15.

Excitement is evident ahead of this launch.

How to Claim Your $TREAT Tokens

1.Create an Account: Sign up on one of the approved exchanges: BitGet, KuCoin, or https://t.co/psZPw60hxx.

2.Submit Your Details: Visit the official Shib page at https://t.co/KBMdomim9y, then provide your user ID and deposit address.

3.Get…

— 𝐋𝐔𝐂𝐈𝐄 (@LucieSHIB) January 10, 2025

There is hope that once TREAT is distributed, and the token is available for traders, Shiba Inu ecosystem tokens, especially SHIB, will find relief. This is especially true following the sharp devaluation on January 13.

According to Coingecko, SHIB is down 11% in the past trading week. The good news is that it is still the second most valuable coin. It has a market cap of nearly $12.6 billion.

(Source)

Will TREAT Lift Sentiment?

It’s easy to see why Shiba Inu supporters and SHIB investors are confident.

TREAT is set to further decentralize the Shiba Inu foundation. The token will prime innovative features that take the project far beyond its meme coin origins.

For example, TREAT will be crucial in reward distribution and yield farming. The team stated that TREAT will be useful in the Shiba Inu “WOOF Wars,” an initiative that aims to boost user profitability.

Moreover, the token will power Shiba Inu’s layer-3 efforts, supporting developing and implementing crucial technologies like Fully Homomorphic Encryption (FHE).

TREAT will also be used in payments, enabling seamless trading, swapping, and remittance via SHIB Pay.

Altogether, integrating TREAT with Shiba Inu’s efforts to rebrand, empower the community, and build trust could positively impact SHIB.

SHIB Price Action: How is SHIB Price Shaping Up This Week?

Ahead of this launch, SHIB is under immense selling pressure, mirroring the performance of other coins, including Polygon (POL).

SHIB is down 36% from December highs, and prices are inching closer to $0.00001880.

(SHIBUSDT)

Technically, any confirmation of yesterday’s losses could see bears push prices toward $0.00001880 and later $0.00001556.

Bulls need to drive prices above $0.00002487 in the short term, breaking above the current consolidation. If this happens, it may provide Shiba Inu bulls with the impetus for a retest of Q4 2024 highs of $0.00003342.

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