Sony knows how to put on a show at CES. The company’s pressers are high octane, star-studded affairs, as these things go. In addition to standard Sony fare like TVs and audio systems, there’s always a curve ball or two, be it a car, a drone, or a “Gran Turismo” movie. That’s one of the perks of being a massive corporation with your fingers in a lot of verticals.

This year’s press event kicks off at 5 p.m. PT/8 p.m. ET on January 6. We’ve already seen some of what Sony will offer, including the SRH-S1 extended reality headset and additions to the Bravia home theater line.

Sony will be streaming the press conference over on its own site and on YouTube.