Swiggy Instamart has expanded to 76 cities across the nation, and will soon also be available as a standalone app. According to the company, Instamart, one of its flagship services, will remain accessible via Swiggy’s unified platform.
Sriharsha Majety, MD & Group CEO, Swiggy, said that while Swiggy Instamart is set to match food delivery in size, recent developments show it’s on track to surpass food delivery in both penetration and scale. “The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100m+ users. Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app. The standalone app will be an add-on, augmenting our reach to meet consumers where they are, and ensuring we continue delivering the best possible experience in the category.”
The company has built three major businesses—food delivery, quick commerce, and dining out on its unified platform. An Instamart-first shortcut for the Swiggy app is already available on the Android PlayStore. Swiggy’s restaurant reservation service, Dineout, was acquired and integrated into the unified app while continuing to operate as a standalone app. Other offerings include Swiggy Daily and InsanelyGood, which are also standalone apps., with more new offerings planned for this year.
Amitesh Jha, CEO, Swiggy Instamart, said “Swiggy Instamart is on a rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of. Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks.”
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