The National Center for Public Policy Research, a Washington, D.C.-based think tank advocating for free-market principles, has called on Amazon to consider adopting a

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Bitcoin-focused corporate treasury strategy.

In its submission to Amazon, the think tank raised concerns over inflation’s impact on corporate reserves. It criticized the Consumer Price Index (CPI), which currently estimates inflation at 4.95%, as a “remarkably poor measure” of actual currency debasement.

The organization suggested that the real inflation rate could be significantly higher, potentially double the official CPI figure. The proposal is set to be discussed at the company’s April 2025 shareholder meeting.

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Bitcoin Could Serve as a Hedge Against Inflation

The proposal highlighted the vulnerability of Amazon’s substantial cash reserves, estimated at $88 billion in cash and short-term cash equivalents.

The think tank argued that Bitcoin could serve as a hedge against inflation, preserving shareholder value. In the letter, the authors noted Bitcoin’s remarkable performance:

“As of December 6, 2024, the price of Bitcoin increased by 131% over the previous year, outperforming corporate bonds by 126% on average. Over the past five years, the price of Bitcoin increased by 1,246%, outperforming corporate bonds by 1,242% on average.”

The letter urged Amazon to allocate at least 5% of its treasury assets to Bitcoin, pointing to the success of companies like MicroStrategy, which pioneered the corporate Bitcoin treasury strategy.

BREAKING: Amazon shareholders request the company explores adds #Bitcoin to its treasury.

First Microsoft, now Amazon.

Apple is next…then every single boardroom. pic.twitter.com/ynTsJWNcwF

— Bitcoin Archive (@BTC_Archive) December 8, 2024

MicroStrategy, led by Michael Saylor, has seen significant returns from its Bitcoin investments. The company’s Bitcoin holdings are now valued at over $40 billion, yielding approximately $17 billion in profit.

Other corporations have followed MicroStrategy’s lead. Mining firm Marathon Digital (MARA) raised $1 billion through a convertible note offering in November 2024 to acquire 6,474 Bitcoin.

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Corporate Interest In Bitcoin Increases

Last week, North American Bitcoin mining giant Hut 8 announced a $250 million stock repurchase program alongside a share sale initiative. The proceeds from these programs are expected to fund various initiatives, including acquiring Bitcoin as a strategic reserve.

Hut 8 joins a growing list of companies investing in Bitcoin reserves, including Genius Group, Hoth Therapeutics, and Jiva Technologies, signaling a broader trend of corporate interest in digital assets.

Other companies are also turning to Bitcoin to diversify their treasuries. Video platform Rumble announced plans to invest in Bitcoin on November 25, while Genius Group recently acquired 110 BTC for $10 million, aiming to hold up to 90% of its reserves in Bitcoin.

Furthermore, healthcare technology firm Semler Scientific has expanded its Bitcoin portfolio. It purchased an additional 47 BTC for $3 million. The acquisition brings the company’s total holdings to 1,058 BTC as part of its ongoing strategy to accumulate Bitcoin.

More recently, Japanese investment firm Metaplanet also announced that it is looking to bolster its Bitcoin reserves by raising over $62 million (9.5 billion Japanese yen) through a stock acquisition initiative.

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The post Think Tank Urges Amazon to Consider Bitcoin Treasury Strategy at 2025 Shareholder Meeting appeared first on 99Bitcoins.